Workato Naming Convention Best Practices

Workato Naming Convention Best Practices

Maintaining a standard naming convention in Workato is a key factor in ensuring an organized workspace and easy asset retrieval. Although each Workato instance may have unique characteristics, establishing rules and adhering to general best practices in naming conventions is a solid starting point that can be customized as needed. Naming Convention Example [MK]-MITF-FCT-03 >…

Finding Embedded Forms And Documentation Best Practices

Finding Embedded Forms And Documentation Best Practices

Managing Marketo Forms can quickly become challenging due to them being embeddable on external web pages rather than being restricted to Marketo landing pages. When a form is embedded, it becomes difficult to trace the URLs it is associated with. While creating a smart list or performing a bulk activity export for form fills can…

Learn About Marketing Operations With the Help of Airtable

Learn About Marketing Operations With the Help of Airtable

There are always a lot of questions abound how to get started in Marketing Operations. In my discussions with colleagues, it became apparent that many of us stumbled into this field. We were often handed technology that the company didn’t quite understand, and thus, a profession was born. Today, breaking into Marketing Operations can be…

Using Marketo Flow Step Service with Workato

Using Marketo Flow Step Service with Workato

The introduction of Self Service Flow Steps in the August 2022 Marketo release caught my attention, but it wasn’t until midway through last year that I delved deep into exploring how I could leverage this feature in conjunction with Workato. As I explored its capabilities, it quickly became evident just how potent this new functionality…

When To Use The HTTP Connector

When To Use The HTTP Connector

Workato provides a range of connectivity options, making recipe building seamless. The platform offers native connectors for popular tools and an SDK for creating custom connectors. Additionally, the HTTP connector is available for quick integration within recipes. HTTP Connector vs SDK: Choosing the Right Approach SDK: Building a connector using the Workato SDK offers greater…

Persistent Variables in Workato with a Global Variables Lookup Table

Persistent Variables in Workato with a Global Variables Lookup Table

When building  Workato recipes, there often arises a need for variables that persist across different jobs. Unfortunately, the native Variables action step falls short in this regard, as it resets with each job iteration. In this blog post, I’ll share a workaround I devised to overcome this limitation by leveraging a Global Variables Lookup Table….

ElevenLabs Speech Sythesis With Malcolm Gladwell, Oprah Winfrey, Barbara Walters, and Jake the Snake Roberts

ElevenLabs Speech Sythesis With Malcolm Gladwell, Oprah Winfrey, Barbara Walters, and Jake the Snake Roberts

One of my favorite AI tools is Speech Synthesis from ElevenLabs. I think the voice cloning is incredible. You can take a 1 to 2 minute clip of someone talking (I usually use podcasts or audiobooks to get a clean sample), and use the VoiceLab Instant Voice Cloning to upload it. You can adjust the…

Should You Spend 3 Hours Automating a 15 Minute Manual Task?

Should You Spend 3 Hours Automating a 15 Minute Manual Task?

There is a joke that goes something like “why spend 15 minutes doing a task manually when you can spend 3 hours automating it?”. While it might sound ridiculous at first, there are actually several benefits to automating tasks that would take less time to do manually. This task (or its evil twin) will show…