Who are You Making Awesome?

IN today’s content focused marketing space, brands have a choice on who the hero of the story is, the brand or the customer.

Most brands make themselves the heroes. They talk about awards they’ve won, projects they’ve completed and spend a lot of time, energy, and resources to prove that they are awesome.

A better option may be making the customers the heroes of your story.

They are awesome.

About Jason Raisleger 65 Articles
I am a digital marketer from Green Bay, Wisconsin. I am a WordPress and Marketo evangelist and love writing about web design, marketing automation, and other cool digital tools.