Have you ever found yourself frustrated by a project that seems to lack any clear rationale or purpose? In the fast-paced world of marketing, this is a common scenario, often caused by a lack of documentation. Much like how investing requires foresight and patience, good documentation can yield significant long-term benefits. But, just as buying…
Maintaining a standard naming convention in Workato is a key factor in ensuring an organized workspace and easy asset retrieval. Although each Workato instance may have unique characteristics, establishing rules and adhering to general best practices in naming conventions is a solid starting point that can be customized as needed. Naming Convention Example [MK]-MITF-FCT-03 >…
Managing Marketo Forms can quickly become challenging due to them being embeddable on external web pages rather than being restricted to Marketo landing pages. When a form is embedded, it becomes difficult to trace the URLs it is associated with. While creating a smart list or performing a bulk activity export for form fills can…
There are always a lot of questions abound how to get started in Marketing Operations. In my discussions with colleagues, it became apparent that many of us stumbled into this field. We were often handed technology that the company didn’t quite understand, and thus, a profession was born. Today, breaking into Marketing Operations can be…
The introduction of Self Service Flow Steps in the August 2022 Marketo release caught my attention, but it wasn’t until midway through last year that I delved deep into exploring how I could leverage this feature in conjunction with Workato. As I explored its capabilities, it quickly became evident just how potent this new functionality…
If I were a betting man, I would wager that your Marketo instance has custom fields that aren’t being used — probably quite a few. Although these fields may not appear to cause any issues, they contribute to the clutter within Marketo, making navigation more challenging. Moreover, they create the risk of unintended data ending…
Workato provides a range of connectivity options, making recipe building seamless. The platform offers native connectors for popular tools and an SDK for creating custom connectors. Additionally, the HTTP connector is available for quick integration within recipes. HTTP Connector vs SDK: Choosing the Right Approach SDK: Building a connector using the Workato SDK offers greater…
When building Workato recipes, there often arises a need for variables that persist across different jobs. Unfortunately, the native Variables action step falls short in this regard, as it resets with each job iteration. In this blog post, I’ll share a workaround I devised to overcome this limitation by leveraging a Global Variables Lookup Table….
I wrote a post a few weeks back covering the datetime fields in Airtable but wanted to go a step further and show you how you can use the fields along with formulas to really bring your table to life and view dates and time in a more meaningful way. Unit Specifier Before diving into…
When you call a Marketo API endpoint it will most likely return a success – meaning return a response code of 200 – to Python, even if the call wasn’t a success with Marketo. This means that if you use a Try/Except block, it won’t pick up an error and run the Except block.This means…
One of my favorite AI tools is Speech Synthesis from ElevenLabs. I think the voice cloning is incredible. You can take a 1 to 2 minute clip of someone talking (I usually use podcasts or audiobooks to get a clean sample), and use the VoiceLab Instant Voice Cloning to upload it. You can adjust the…
I have done a lot of posts and videos about how to use the Marketo API with Postman but now I want to talk about Python to take it to the next level. Jep Castelein does maintain a Marketo repository on GitHub but my examples below are from how I taught myself how to do…
There is a joke that goes something like “why spend 15 minutes doing a task manually when you can spend 3 hours automating it?”. While it might sound ridiculous at first, there are actually several benefits to automating tasks that would take less time to do manually. Loading the Elevenlabs Text to Speech AudioNative Player……
The Google Sheets connector in Workato has several out of the box actions such searching, updating, and adding rows but there is nothing for deleting or clearing rows. This can be accomplished with a custom action. As with anytime you are deleting data, make sure you are careful with the implementation so you don’t discard…
Loading the Elevenlabs Text to Speech AudioNative Player… Come on brain, think. It’s frustrating when you want to create something impactful but your brain won’t cooperate. We know that there are a trillion ideas out there and yet we can’t seem to find them. We’re stuck. How do we get unstuck? Below are some of…