When you call a Marketo API endpoint it will most likely return a success – meaning return a response code of 200 – to Python, even if the call wasn’t a success with Marketo. This means that if you use a Try/Except block, it won’t pick up an error and run the Except block.This means…
I have done a lot of posts and videos about how to use the Marketo API with Postman but now I want to talk about Python to take it to the next level. Jep Castelein does maintain a Marketo repository on GitHub but my examples below are from how I taught myself how to do…
Tokens are one of the best things about using Marketo and can make your program and asset builds more efficient but they can also take a while to create or update manually. If your instance is using program templates (I sincerely hope you are) they are most likely tokenized with all of the variables that…
If you have ever updated a landing page templates or edited a form used by a lot of landing pages in Marketo, you know how time consuming it can be to go back and reapprove all of the landing pages. Luckily, this is another area where the Marketo API can save us countless hours of…
Postman is a great tool for testing and using the Marketo API. It becomes even more powerful when you use environments to store information for variables, including the authentication token. Doing this will mean you will no longer have to keep going back to Launchpoint to get your token and can easily refresh the token…
One of the concepts I struggled with most when learning to use the Marketo API was how folders worked. I thought it should be pretty straightforward but there are a few things to keep in mind when using folders as parameters. Folder ID Finding an ID of an asset in Marketo is usually pretty simple…
The term “lead” is complicated because it means different things in different systems. In Marketo, a lead is a person or more technically, an e-mail address. Marketo actually made this change in terminology to refer to a ‘lead’ to a ‘person’ several years ago in an effort to minimize confusion. Many of the api names…
Marketo segmentations don’t work well with date based filters. If you have tried to use a date or datetime field type in a segmentation, it will look like it’s working at first but over time will no longer update. Example: Customer Date Segmentation Let’s say you want a segment based on when a lead became…
A common question I get about Marketo Email Programs is “why are the number of emails delivered higher than the Audience in the Control Panel?” There is usually a simple answer that other smart campaigns may be sending that email in the program to other people and all of those sends will appear in the…
If you have ever wanted to make a change on an existing field on a Marketo form, but didn’t see the changes reflected even after approving the form and landing pages, you are not alone. I contacted Marketo support with this issue and their fix isn’t a fix at all. You have to go into…
Updated: 02/17/2020 There is now a connector for the SAP-Marketo integration. If you are trying to use Marketo with SAP Hybris Cloud for Customer (C4C) CRM, you are not completely alone. I’ve met a couple of other people with the same setup and facing similar issues. I wrote this post to keep you updated on…
If you create a custom field in Marketo, it does it on the lead (person) object and there is no way for you to move it to either the company or opportunity objects. You’ll also notice there is no option to delete the field after the fact as you can only hide it. This may…
There are many times when you want to block field updates in marketo so that the initial value doesn’t change, like when capturing lead source information. However, you may have to do so batch cleanup in which you will need to unblock a field for a period of time The life gets busy and you…
I used to waste a lot of time adding filters to smart campaigns and reports to exclude internal employees and competitors. Then I realized that I could save myself a lot of time by building a smart list I could reference instead. It should be noted that Marketo Sky will solve some of those issues…
If you are using Marketo and Google Analytics, hopefully you are using UTM tags within your emails to track your emails back to web visits. If you send a lot of emails like I do, it can be difficult to remain consistent in your tagging practices, or even miss tagging them all together. Luckily, using…