Gorilla Marketing

Gorilla Marketing

You’re probably familiar with this video but if not, take a minute to watch it before proceeding to the rest of this post The good news is that our brains are really good at focusing on a task. If we want to look for something specific and filter out all other noise, we can do…

The Bullshit Option

The Bullshit Option

Are you ever presented with a choice of offers and wonder, “who would ever select Option C”? If so, you have been part of the “bullshit option”. Dan Ariely talked about the Economist offering 3 subscription options: Online subscription for $59 Print edition for $125 Both for $125 Well who wouldn’t want both for $125?…