My kids went to my mother-in-law’s house and they had ice cream while they were there. They couldn’t stop talking about how good the ice cream was. As a special treat, I surprised my kids with the same ice cream. Same brand. Same flavor. Same container. Same size. My kids claimed it wasn’t as good as the kind at Grandma’s.
Grandmas intuitively understand the importance of experience and neuromarketing. For them, it’s all about their grandkid’s experiences. They can take the mundane and “everyday” and make it special. Brand and CX marketers can learn a lot from the Grandmas.