How Long Should a Blog Post Be?
A blog post should contain as many (or few) words as it takes to deliver value, get your point across, or make an impact.
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Don’t Bury the Lede
Don’t bury the lede. This is the single most important writing advice I have received. That’s it. You can stop reading now. If you made it this far it’s because you may want to learn more about why I find this to be the most important piece of writing advice. I read a lot of…
I Don’t Want to Bother My Customers With Email Marketing
I sometimes hear business owners or marketers say that they don’t use email marketing because they don’t want to “bother” their customers. If you’re worried about driving customers away or bothering your customer with your email marketing; then you’ve got bigger problems than email. Why wouldn’t your customers want to hear from someone they do…
Own Your Marketing with Email
This may be the nerdiest thing that I do but I love signing up for things on websites and giving companies my email address. I get a little shot of dopamine anticipating which type of email follow up and nurture streams I get put in. If I give you my email address and nothing happens,…
Will Customers Miss You If They Leave?
Let’s face it, some customers are going to quit your brand. It happens. But will they miss you? I’ve quit brands over the past few years and some I went back to and some I didn’t. I find myself falling into three categories after leaving; remorse, indifference, and elation . Remorse Bose I bought a…
Let’s Rename Blogging “Expertise Sharing”
Although I am encouraged by the growing number of businesses that are using blogs as part of their marketing plan, I am sill astonished at the number of business websites that still don’t have a blog in this day and age. I have a hypothesis about this and I believe it has to do with…