Integrating Marketo and LinkedIn forms with Marketo is extremely easy to do. Once your forms are built on those platforms, you just need a few steps in Marketo to connect the systems together.

Facebook

Before you can make the most of this integration in Marketo, you have to create a form(s) to reference in Marketo.

Creating a Lead Gen Form on Facebook

  • Create an ad using the consideration of lead generation
  • After defining your audience placement, budget and creative, scroll down to Lead Form
  • Click the New Form Button
  • Name it something relevant
  • Add copy and images
  • In questions, you can use standard fields from Facebook or ask your own questions which you can map later
  • Once finished, click confirm

Setting Up Facebook Lead Gen Forms in Marketo

  • Go to the Admin section in Marketo
  • Click on ‘LaunchPoint’
  • Click the ‘New’ drop down and click ‘New Service’
  • For ‘Display Name’ enter ‘Facebook Lead Gen Forms’ or something similar
  • On the ‘Service’ dropdown, select Facebook Lead Ads’
  • Click ‘Next’ and then authorize your personal Facebook account
  • Your personal LinkedIn account must have the Facebook page that you want to connect with Marketo
  • If you have more than one advertising account, select the one you want to use for Marketo
  • All the field mappings should be correct but you can also edit them if you wish or create additional mappings if you creating custom questions on your Facebook form
  • To create mappings of custom questions, click the add button and select the Facebook question you created in the left hand column
  • In the right hand column, select the Marketo field you want it to map to
  • Do this for all of your custom questions
  • Click ‘Create’

LinkedIn

Just like Facebook, you have to create the form  on your advertising account on LinkedIn first.

Creating a Lead Gen Form on LinkedIn

  • In your LinkedIn advertising account, create an ad for Sponsored Content
  • Select the option to ‘Collect leads using LinkedIn Lead Gen Forms’
  • Select the post you want to use as the promotion or create a new one
  • Create a new form template
  • Fill out the form name, offer headline, and offer copy
  • Setting Up Facebook Lead Gen Forms in Marketo
  • Click next and on the next screen select all of the field you want to collect data from (7 maximum)
  • Complete your thank you message
  • You will now be back to the lead form selection, choose your call to action and the form you just created
  • Click next and go through audience and budget

*Unlike Facebook, LinkedIn does not allow you to create mapping for custom fields.

Setting Up LinkedIn Lead Gen Forms in Marketo

  • Go to the Admin section in Marketo
  • Click on ‘LaunchPoint’
  • Click the ‘New’ drop down and click ‘New Service’
  • For ‘Display Name’ enter ‘LinkedIn Lead Gen Forms’ or something similar
  • On the ‘Service’ dropdown, select ‘LinkedIn Lead Gen’
  • Click ‘Next’ and then authorize your personal LinkedIn account
  • Your personal LinkedIn account must have the advertising account that you want to connect with Marketo
  • If you have more than one advertising account, select the one you want to use for Marketo
  • All the field mappings should be correct but you can change any if you want LinkedIn data mapped to another field
  • Click ‘Create’

Finished

Now, you are all set to create your smart campaigns off of the Facebook and LinkedIn form fills.