I have been using marketing automation since 2014 and am a Marketo Certified Expert as well as an Adobe Certified Master – Adobe Marketo Engage Architect. My marketing automation experience includes:

  • Operating at an admin role
  • Build nurture programs
  • Channel setup and management
  • Creating emails, forms, and landing pages
  • Database management
  • Lead scoring
  • First and multi-touch attribution
  • Reporting through analytics and revenue cycle explorer
  • Real Time Personalization / Web Personalization
  • Integration with third party services such as Facebook, LinkedIn, PFL, Akkroo, AtEvent, Zapier, and SAP C4C CRM.