I have been using marketing automation since 2014 and am a Marketo Certified Expert as well as an Adobe Certified Master – Adobe Marketo Engage Architect. My marketing automation experience includes:
- Operating at an admin role
- Build nurture programs
- Channel setup and management
- Creating emails, forms, and landing pages
- Database management
- Lead scoring
- First and multi-touch attribution
- Reporting through analytics and revenue cycle explorer
- Real Time Personalization / Web Personalization
- Integration with third party services such as Facebook, LinkedIn, PFL, Akkroo, AtEvent, Zapier, and SAP C4C CRM.