Dynamic Content vs Snippets vs Tokens

In Marketo Engage, dynamic content, snippets, and tokens provide different ways to personalize the experience for your audience. While these tools may seem similar, each has specific uses and advantages.

Dynamic Content

Dynamic content and snippets both use pre-built segmentations to deliver personalized messages. Dynamic content is ideal for one-time changes, such as targeting a newsletter to an audience in a specific state for an event.

How to remember: One-time use.

Snippets

Snippets are reusable content blocks, perfect for elements you’ll use frequently, such as reminders of a person’s sales rep in newsletters. Snippets can incorporate tokens to pull in individual data within the content.

How to remember: Use repeatedly.

Tokens

Tokens are not segmentation-based; they pull data from the lead database, system, or custom fields for specific details, such as a person’s name or company. Tokens are great for dynamic details within content, especially for events to update the venue, date, or speaker.

How to remember: For specific details about a person.