Integrating Facebook and LinkedIn Lead Gen Forms
Integrating Marketo and LinkedIn forms with Marketo is extremely easy to do. Once your forms are built on those platforms, you just need a few steps in Marketo to connect the systems together.
Before you can make the most of this integration in Marketo, you have to create a form(s) to reference in Marketo.
Creating a Lead Gen Form on Facebook
- Create an ad using the consideration of lead generation
- After defining your audience placement, budget and creative, scroll down to Lead Form
- Click the New Form Button
- Name it something relevant
- Add copy and images
- In questions, you can use standard fields from Facebook or ask your own questions which you can map later
- Once finished, click confirm
Setting Up Facebook Lead Gen Forms in Marketo
- Go to the Admin section in Marketo
- Click on ‘LaunchPoint’
- Click the ‘New’ drop down and click ‘New Service’
- For ‘Display Name’ enter ‘Facebook Lead Gen Forms’ or something similar
- On the ‘Service’ dropdown, select Facebook Lead Ads’
- Click ‘Next’ and then authorize your personal Facebook account
- Your personal LinkedIn account must have the Facebook page that you want to connect with Marketo
- If you have more than one advertising account, select the one you want to use for Marketo
- All the field mappings should be correct but you can also edit them if you wish or create additional mappings if you creating custom questions on your Facebook form
- To create mappings of custom questions, click the add button and select the Facebook question you created in the left hand column
- In the right hand column, select the Marketo field you want it to map to
- Do this for all of your custom questions
- Click ‘Create’
Just like Facebook, you have to create the form on your advertising account on LinkedIn first.
Creating a Lead Gen Form on LinkedIn
- In your LinkedIn advertising account, create an ad for Sponsored Content
- Select the option to ‘Collect leads using LinkedIn Lead Gen Forms’
- Select the post you want to use as the promotion or create a new one
- Create a new form template
- Fill out the form name, offer headline, and offer copy
- Setting Up Facebook Lead Gen Forms in Marketo
- Click next and on the next screen select all of the field you want to collect data from (7 maximum)
- Complete your thank you message
- You will now be back to the lead form selection, choose your call to action and the form you just created
- Click next and go through audience and budget
*Unlike Facebook, LinkedIn does not allow you to create mapping for custom fields.
Setting Up LinkedIn Lead Gen Forms in Marketo
- Go to the Admin section in Marketo
- Click on ‘LaunchPoint’
- Click the ‘New’ drop down and click ‘New Service’
- For ‘Display Name’ enter ‘LinkedIn Lead Gen Forms’ or something similar
- On the ‘Service’ dropdown, select ‘LinkedIn Lead Gen’
- Click ‘Next’ and then authorize your personal LinkedIn account
- Your personal LinkedIn account must have the advertising account that you want to connect with Marketo
- If you have more than one advertising account, select the one you want to use for Marketo
- All the field mappings should be correct but you can change any if you want LinkedIn data mapped to another field
- Click ‘Create’
Finished
Now, you are all set to create your smart campaigns off of the Facebook and LinkedIn form fills.