Education and Learning

Education and Learning

There seems to be a great deal of discrepancy as to how employers view education and learning with much more value given to the former. Job postings will always have education requirements but rarely will mention anything about ongoing learning. It seems like they are only interested in what you did and who you were…

Rebranding Gone Wrong

Rebranding Gone Wrong

I have been part of a few rebranding projects with different companies over the years. They have all basically followed this same formula. Hire an agency to conduct market research Ask your target market what they believe and what is important to them Pick whichever belief gets the most votes Create messaging saying that is…

Writing and Sales

Writing and Sales

I believe there are two skills EVERYBODY should work on regardless of their title or role: writing and sales. Writing I think writing is the ultimate self challenge. It is a way for you to argue with yourself and work out your ideas so that other people can understand them. When you sit there looking…