40oz. to Freedom

40oz. to Freedom

One of my all time favorite albums is 40oz. to Freedom by Sublime. It was their first album and was released under a made up label that was used because in the 1990’s, venue owners would only have bands signed to record labels. The album is rough. The first song starts out with a dog…

The Figment of Numbers

The Figment of Numbers

Marketers love numbers – especially vanity numbers. So easy to manipulate. So easy to report. “We added 50 new followers on social last week”. “Our database has 200,000 people”. I’ve even seen some companies publicly congratulate themselves on the nth like to their page. There’s just one problem, these numbers aren’t real. I’m not talking…

Organic is Expensive

Organic is Expensive

In digital marketing, “free” is the big shiny object: ranking on Google, going viral on social media. The truth is “free” has costs… a lot of costs. If you want free eyeballs and attention, you’ll have to invest in expertise, time, editing, and creating. There is no shortcut and it takes a big investment to…