Every piece of communication will say something about your business. There’s two businesses in Green Bay with well-meaning signs that strike me negatively every time I visit their stores.
CVS on Velp
When you walk into the CVS on Velp, you are notified that you are on camera and that all shoplifters will be prosecuted. It doesn’t bother me in the sense that I wasn’t going to steal anything any way, but it does give me an idea of what kind of clientele visits there. It doesn’t seem like a group I want to be a part of. The sign also makes feel like criminal even though I was planning to spend money there. I think they could have the policy of prosecuting all trespassers without having a sign calling it out and would be just as effective.
Dairy Queen on Glendale
On the drive thru window there is a sign that says something to the effect of “If your order isn’t correct we will make it right”. I am glad to know this but at the same time I would expect any restaurant that screws up my order to make it right. It doesn’t need to be said and every time I see that sign I wonder just how many times they must screw up to warrant putting up a sign about it. It says something about the quality of the store, the food, and the employees.
I am sure there are more businesses doing the same. Be careful with all of your messages. You don’t want people getting the wrong impression.