Seth Godin is Not a Genius
I used to think he was but it wasn’t until I listened to his fourth audiobook that I realized he wasn’t telling me anything I didn’t already know. What Seth Godin is, is courageous; a doer. He may not have come up with concepts in his books but he is the one talking about them. It wasn’t until I listened to All Marketers Are Liars that I found out he already new that. In the book, he states,
“The best stories don’t teach people anything new, instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.”
Seth Godin is Inspirational
You could read similar ideas in a text book without nearly the amount of impact. A text book could tell you about how being unique and finding a niche would be good for business but it will never inspire action. Seth shares stories that make you want to implement changes and do the things it takes to win hearts and minds.
Seth Godin Doesn’t Care
In addition to his audiobooks, I am also a big fan of his blog. I love that he writes for impact and not for search. If he make an impactful post in two sentences he will and not drag an idea out for 4 paragraphs just because it followers best practices. He even stats that in doing so made him a better writer because he could truly focus on the one point he is trying to make instead of worrying about surrounding fluff.
Seth Godin is Confident
My prior points lead to this one. Seth is confident to talk about what others miss. He’s confident that his content is so good by itself that it doesn’t have to comply with industry norms. He’s confident that he can inspire people to act as confidently as he has. Maybe this world needs less genius and more confidence.