I’ve seen a lot of reporting during my time in marketing and much of it has been a dog and pony show. I’ve seen one marketing department hide data that gave credit to functions other than marketing. I worked at a place where every month was better (by some arbitrary metric) than the month before….
If I had programming skills, the first project I would work on is a social media platform that provided no analytics. And if I had wheels I’d be a wagon. So instead of actually building this myself, let me share my dream with you. The platform would still have things such as likes and comments…
I think when marketers look at dashboards and reports, they make a lot of assumptions. We assign either good or bad values without understanding how the data fits into the bigger picture. This causes us to get very excited or freak out about one piece of data in a complex puzzle. We see trees but…
Here’s my website redesign advice for many small businesses: don’t do it. Years ago, I worked for a web design agency. When I would meet with a potential client to find out what they were looking for, the most common response was that they just wanted to update their website because the old one was…
Ridge Road is one of the streets that surrounds Lambeau Field. It’s not a booming retail area but there are a few businesses and strip malls along the road. Most days there aren’t many cars in the parking lots of these businesses but on Packers game days, you can’t find a spot. If I looked…
Google Trends has quickly become my new favorite tool for seeing what’s hot and what’s not. It gives you access to see what people are thinking about and as well as a quick way to gauge their sentiment. I wanted to see what marketing buzzwords were growing and which ones were dying. The numbers don’t lie….