The first Base I ever created for Airtable was to help me manage and plan content and is still something I use almost daily. I even planned this article in my Content base. I use this for my blog posts, LinkedIn updates, podcast episodes, videos, newsletter, and static web pages. Below is the configuration that…
A few years ago, the company I was working for was creating some industry trends and guides for a campaign we were launching. The pieces were beautiful and insightful. These pieces would be offered as “free lead magnets” for social and display ads. I told our Marketing Director we should charge $50 for them. She…
I sometimes hear business owners or marketers say that they don’t use email marketing because they don’t want to “bother” their customers. If you’re worried about driving customers away or bothering your customer with your email marketing; then you’ve got bigger problems than email. Why wouldn’t your customers want to hear from someone they do…
This may be the nerdiest thing that I do but I love signing up for things on websites and giving companies my email address. I get a little shot of dopamine anticipating which type of email follow up and nurture streams I get put in. If I give you my email address and nothing happens,…
Businesses are (hopefully) experts in what they do. Businesses also probably get the same questions over and over again. What a great opportunity! Content marketing doesn’t have to be difficult. What it truly comes down to is providing readers with useful information. There are a lot of different ideas of length of blog posts, type,…
IN today’s content focused marketing space, brands have a choice on who the hero of the story is, the brand or the customer. Most brands make themselves the heroes. They talk about awards they’ve won, projects they’ve completed and spend a lot of time, energy, and resources to prove that they are awesome. A better option may be making…
Although I am encouraged by the growing number of businesses that are using blogs as part of their marketing plan, I am sill astonished at the number of business websites that still don’t have a blog in this day and age. I have a hypothesis about this and I believe it has to do with…
If you need dinner tonight, planting a garden isn’t going to help. You would be better off to go to the grocery store and buy food that others have harvested (adwords, display advertising, social advertising). However if you’re interested in growing your own vegetables for the long term so that you can have abundant, cheap,…
This post was inspired by the book Youtility by Jay Baer. In the first chapter, Jay shares a story about an interaction between an audience member and Richard Stevens, founder of Geek Squad, after he had completed his keynote presentation to the Counselors Academy Section of the Public Relations Society of America. The audience member…