In digital marketing, “free” is the big shiny object: ranking on Google, going viral on social media. The truth is “free” has costs… a lot of costs. If you want free eyeballs and attention, you’ll have to invest in expertise, time, editing, and creating. There is no shortcut and it takes a big investment to…
Google Trends has quickly become my new favorite tool for seeing what’s hot and what’s not. It gives you access to see what people are thinking about and as well as a quick way to gauge their sentiment. I wanted to see what marketing buzzwords were growing and which ones were dying. The numbers don’t lie….
Most people are probably pretty familiar with how Google works and I’m sure that sales people and job seekers are already using it to accomplish their goals. But did you know that Google has hidden powers you can use to streamline your search process? The one I am going to cover today is site search….
If you go to Google and type a bunch of words into a search box, it will do a pretty good job of returning results relevant to what you are looking for. But, there is so much more you can do with Google search. Search Specific Websites In the search box type site:mysite.com. For example, if…