Seeking out experts is invaluable when you need something built correctly or need help in troubleshooting why something isn’t working. The drawback to expertise is the same thing that makes them valuable; they know too much. Experts know what is possible and how things should work. This is a significant disadvantage when trying to come…
I’m a fan of marketing and I watch what brands do very closely. What I’ve come to realize is that many marketing teams aren’t actually needed. Too many teams either just copy what others are doing or follow a best practices playbook. Their marketing is indistinguishable from their competitors which puts them in the safe…
There are two ways to look at change; you can try to fight it or you can say “what an opportunity”. Blockbuster fought to keep late fees and physical stores because that is who they were. What if they would have saw the competition from Netflix and said “what an opportunity to reduce overhead and…
You’re probably familiar with this video but if not, take a minute to watch it before proceeding to the rest of this post The good news is that our brains are really good at focusing on a task. If we want to look for something specific and filter out all other noise, we can do…
In these unpreced… I won’t finish the rest as you’ve already heard that too much this year. Personally, this has been the most frustrating year that I can remember. Maybe that’s a good thing. There is a lot of growth that happens when you have to find a way to make a square peg fit…
Top 3 Takeaways The Third Wave will be built on partnerships, much like the first wave was as opposed to second wave companies that could create change just with the tech itself Companies that are born in the Third Wave will be more spread out than the Silicon Valley based businesses of the Second Wave…
The Medici Effect Three Big Ideas The intersection of multiple fields is what brings about innovation Innovation can happen when we least expect it Breaking rules, taking risks and shipping ideas are necessary for innovation My Notes Associative Behaviors (page 39) When presented with information, our brains unravel a chain of associations to come up…
Great piece in the New York Times about how a start up of 13 people was able to create a billion dollar giant in Instagram while Camera manufacturers sat on the sidelines. The king of cameras for a long time, Kodak recently filed for bankruptcy. This isn’t the only time this has happened. We have plenty of…