The introduction of Self Service Flow Steps in the August 2022 Marketo release caught my attention, but it wasn’t until midway through last year that I delved deep into exploring how I could leverage this feature in conjunction with Workato. As I explored its capabilities, it quickly became evident just how potent this new functionality…
If you are going to make mass updates to people in your Marketo instance, it is best to backup leads in case you need to revert back to the old data. Good news is this is very easy to do. Below are two scenarios you may run into and how to make sure you can…
There are two types of smart campaigns in Marketo; trigger campaigns that run every time a defined action happens or batch campaigns that collects people based on defined criteria and runs once. Batch campaigns can also be set on recurring schedules. Why Use a Batch Campaign A batch campaign can be used when an immediate…
When we transitioned from Eloqua to Marketo, one area that I found confusing was the difference between programs and campaigns in Marketo. The easiest way to explain it is that programs are where your store things such as assets, period costs, reports and more. Smart campaigns is how you tell Marketo what to do. Smart…