If I had programming skills, the first project I would work on is a social media platform that provided no analytics. And if I had wheels I’d be a wagon. So instead of actually building this myself, let me share my dream with you. The platform would still have things such as likes and comments…
In digital marketing, “free” is the big shiny object: ranking on Google, going viral on social media. The truth is “free” has costs… a lot of costs. If you want free eyeballs and attention, you’ll have to invest in expertise, time, editing, and creating. There is no shortcut and it takes a big investment to…
Traditional advertising was based on screaming at groups of people (that hopefully contained customers) about their brand, their products and their services. But then, the social media revolution came about and now most companies are using social media to… scream at random people about themselves and their products and their services. D’oh! You can go on…