There are two ways to look at change; you can try to fight it or you can say “what an opportunity”.
Blockbuster fought to keep late fees and physical stores because that is who they were. What if they would have saw the competition from Netflix and said “what an opportunity to reduce overhead and deliver content faster”.
The internet posed a major threat to media companies who rely on subscriptions and ads. Media companies continue to overload web pages with ads because that is what they do. If instead of thinking of themselves as “ad sellers”, they would have said “what an opportunity to gather data on what our customers are interested in” they could have been Google.
What opportunities are out there for you?