Managing Marketo Forms can quickly become challenging due to them being embeddable on external web pages rather than being restricted to Marketo landing pages. When a form is embedded, it becomes difficult to trace the URLs it is associated with. While creating a smart list or performing a bulk activity export for form fills can…
If you have ever updated a landing page templates or edited a form used by a lot of landing pages in Marketo, you know how time consuming it can be to go back and reapprove all of the landing pages. Luckily, this is another area where the Marketo API can save us countless hours of…
If you have ever wanted to make a change on an existing field on a Marketo form, but didn’t see the changes reflected even after approving the form and landing pages, you are not alone. I contacted Marketo support with this issue and their fix isn’t a fix at all. You have to go into…
Collecting data from UTM tags using Marketo forms is incredibly easy. I use them to capture lead (person) source data using the utm_medium and utm_source tags. Example Let’s say we are doing a promotion with a partner of ours where they are going to place display ads on their site as well as send an…