We have no shortage of ideas; what we lack are questions. During meetings it is common for everyone to share their ideas but that is generally where it ends, never to be talked about again. When we turn ideas into questions, we help them grow. Instead of saying “we should “ ask “what if we”….
Are you ever presented with a choice of offers and wonder, “who would ever select Option C”? If so, you have been part of the “bullshit option”. Dan Ariely talked about the Economist offering 3 subscription options: Online subscription for $59 Print edition for $125 Both for $125 Well who wouldn’t want both for $125?…
Every piece of communication will say something about your business. There’s two businesses in Green Bay with well-meaning signs that strike me negatively every time I visit their stores. CVS on Velp When you walk into the CVS on Velp, you are notified that you are on camera and that all shoplifters will be prosecuted….
Integrating Marketo and LinkedIn forms with Marketo is extremely easy to do. Once your forms are built on those platforms, you just need a few steps in Marketo to connect the systems together. Facebook Before you can make the most of this integration in Marketo, you have to create a form(s) to reference in Marketo….
If you are going to make mass updates to people in your Marketo instance, it is best to backup leads in case you need to revert back to the old data. Good news is this is very easy to do. Below are two scenarios you may run into and how to make sure you can…
In Marketo Engage, there are many ways to create a personalized experience for the people in your database. You can use dynamic content, snippets, and tokens to accomplish this. They may seem similar but they all have particular uses and advantages. Dynamic Content Dynamic content and Snippets are the same in that they both work…
Top 3 Takeaways The Third Wave will be built on partnerships, much like the first wave was as opposed to second wave companies that could create change just with the tech itself Companies that are born in the Third Wave will be more spread out than the Silicon Valley based businesses of the Second Wave…
I was excited to read Hershey by Michael D’Antonio because I had always been interested in the Hershey story (even though I have never visited Hershey, PA). I found parts of the book interesting but I also found it to be over-detailed with information that I didn’t think was necessary in telling the story. I…
There are two types of smart campaigns in Marketo; trigger campaigns that run every time a defined action happens or batch campaigns that collects people based on defined criteria and runs once. Batch campaigns can also be set on recurring schedules. Why Use a Batch Campaign A batch campaign can be used when an immediate…
The Medici Effect Three Big Ideas The intersection of multiple fields is what brings about innovation Innovation can happen when we least expect it Breaking rules, taking risks and shipping ideas are necessary for innovation My Notes Associative Behaviors (page 39) When presented with information, our brains unravel a chain of associations to come up…
It was another great year (albeit a bit down compared to year’s past) for my Audible subscription and I was able to do more actual reading this year than any year in recent memory. Below are my top 15 books of 2017. Thanks to the Brown County Library Big Book Sale in October, I was…
Bill Belichick has won 5 Super Bowls as head coach of the New England Patriots and coached in two more. Not to mention all of the conference championship games he has been a part of. Yet, at one point in his career he was fired. At one point, some person in authority didn’t think this…
We have an odd relationship with money. Many factors affect how we spend it and how we feel about spending it. I first learned about this from Dan Ariely and it led me to explore how this plays out in our everyday life Income Taxes The IRS is one of the best at understanding the…
To create unlimited email addresses with just your one Gmail account, all you have to do is add a plus sign (+) between your user name and @gmail.com. If your regular email address is lastname@gmail.com, you could do any of the following: lastname+additionaladdress@gmail.com lastname+yetanother@gmail.com lastname+finalone@gmail.com The best thing of all is that you will still…
Businesses are (hopefully) experts in what they do. Businesses also probably get the same questions over and over again. What a great opportunity! Content marketing doesn’t have to be difficult. What it truly comes down to is providing readers with useful information. There are a lot of different ideas of length of blog posts, type,…