There are two types of smart campaigns in Marketo; trigger campaigns that run every time a defined action happens or batch campaigns that collects people based on defined criteria and runs once. Batch campaigns can also be set on recurring schedules. Why Use a Batch Campaign A batch campaign can be used when an immediate…
The Medici Effect Three Big Ideas The intersection of multiple fields is what brings about innovation Innovation can happen when we least expect it Breaking rules, taking risks and shipping ideas are necessary for innovation My Notes Associative Behaviors (page 39) When presented with information, our brains unravel a chain of associations to come up…
It was another great year (albeit a bit down compared to year’s past) for my Audible subscription and I was able to do more actual reading this year than any year in recent memory. Below are my top 15 books of 2017. Thanks to the Brown County Library Big Book Sale in October, I was…
Bill Belichick has won 5 Super Bowls as head coach of the New England Patriots and coached in two more. Not to mention all of the conference championship games he has been a part of. Yet, at one point in his career he was fired. At one point, some person in authority didn’t think this…
We have an odd relationship with money. Many factors affect how we spend it and how we feel about spending it. I first learned about this from Dan Ariely and it led me to explore how this plays out in our everyday life Income Taxes The IRS is one of the best at understanding the…
To create unlimited email addresses with just your one Gmail account, all you have to do is add a plus sign (+) between your user name and @gmail.com. If your regular email address is lastname@gmail.com, you could do any of the following: lastname+additionaladdress@gmail.com lastname+yetanother@gmail.com lastname+finalone@gmail.com The best thing of all is that you will still…
Businesses are (hopefully) experts in what they do. Businesses also probably get the same questions over and over again. What a great opportunity! Content marketing doesn’t have to be difficult. What it truly comes down to is providing readers with useful information. There are a lot of different ideas of length of blog posts, type,…
The information age can be a gift and a curse. The good news is that you can learn about practically anything you want, but the bad news it that you no longer have an excuse of “not knowing”. In general, anything we don’t know now is by choice. The internet is the printing press of…
How do you pick a refrigerator? If you ask most people, they will tell you that they are rational shoppers, but we live in a busy and complex world that makes it nearly impossible to be rational. We need to have the ability to make decisions from the gut or we would be in an…
People take pictures, not cameras. A camera is simply a tool that a photographer uses, but it does nothing on it’s own. If you put a camera on a counter, it will no spontaneously start taking pictures. Even as just a hobbyist, I hear “wow, you’re camera takes really nice pictures” so I can only…
Collecting data from UTM tags using Marketo forms is incredibly easy. I use them to capture lead (person) source data using the utm_medium and utm_source tags. Example Let’s say we are doing a promotion with a partner of ours where they are going to place display ads on their site as well as send an…
When we transitioned from Eloqua to Marketo, one area that I found confusing was the difference between programs and campaigns in Marketo. The easiest way to explain it is that programs are where your store things such as assets, period costs, reports and more. Smart campaigns is how you tell Marketo what to do. Smart…
If you are looking to create a website built on WordPress but have limited html/css knowledge, there are a few things you should look for in a theme. Must Haves Responsive Design In this day and age this really shouldn’t be an issue anymore but just do a quick check to make sure the theme…
Much is made about brand storytelling and how brands should incorporate storytelling into their content strategy. The truth is, brands can’t stop telling stories. Every brand has a story; the story that’s told and the story that “is” and the story that “is” is ten times more powerful than the story that’s “told”. Dyson Dyson…
IN today’s content focused marketing space, brands have a choice on who the hero of the story is, the brand or the customer. Most brands make themselves the heroes. They talk about awards they’ve won, projects they’ve completed and spend a lot of time, energy, and resources to prove that they are awesome. A better option may be making…