If you work for a business that has made it your responsibility to grow their email database, you’re in luck. I have a surefire way to increase your list size free of charge. It’s fast (relatively) and simple (relatively). There are multiple ways to do it. The first way is much easier than the second….
When many hear the term ‘marketing automation’ they think of just automated email programs like MailChimp or Constant Contact but true marketing automation is so much more than just automated email sends. The major marketing automation players will have other tools to help marketers better understand their customers and help nurture them along the customer journey….
Traditional advertising was based on screaming at groups of people (that hopefully contained customers) about their brand, their products and their services. But then, the social media revolution came about and now most companies are using social media to… scream at random people about themselves and their products and their services. D’oh! You can go on…
I have statistical proof, down to the week, of when MySpace died. It was between August 4th and August 11th in 2007. Using my good friend Google Trends, we can see the peak of the mountain and the steady decline. This graph is looking at data from 2004 until 2015. As you can see, it…
Although I am encouraged by the growing number of businesses that are using blogs as part of their marketing plan, I am sill astonished at the number of business websites that still don’t have a blog in this day and age. I have a hypothesis about this and I believe it has to do with…
Ridge Road is one of the streets that surrounds Lambeau Field. It’s not a booming retail area but there are a few businesses and strip malls along the road. Most days there aren’t many cars in the parking lots of these businesses but on Packers game days, you can’t find a spot. If I looked…
Registering domains is one of my favorite past times but finding a good domain is getting harder and harder. As more of our daily lives move online, anyone starting a business has to do some research before naming it to ensure that a good quality, relevant domain is available. There has been some relief with…
Trello is one of my daily go to tools and my companion for anything that needs to be organized. Trello makes organizing and planning with lists and tasks extremely simple and has a great visual flow. I use Trello to organize my “to do” lists as well as for my content calendar and planning. What…
If you need dinner tonight, planting a garden isn’t going to help. You would be better off to go to the grocery store and buy food that others have harvested (adwords, display advertising, social advertising). However if you’re interested in growing your own vegetables for the long term so that you can have abundant, cheap,…
Seth Godin is Not a Genius I used to think he was but it wasn’t until I listened to his fourth audiobook that I realized he wasn’t telling me anything I didn’t already know. What Seth Godin is, is courageous; a doer. He may not have come up with concepts in his books but he…
I know that New Year’s Eve was over two months ago but while playing around on Google Trends, I did a search for Captain Morgan and as one would assume, searches for it spiked (no pun intended) on New Year’s Eve. So I thought, let put the main spirits against each other to see what…
This post was inspired by the book Youtility by Jay Baer. In the first chapter, Jay shares a story about an interaction between an audience member and Richard Stevens, founder of Geek Squad, after he had completed his keynote presentation to the Counselors Academy Section of the Public Relations Society of America. The audience member…
Back in 2009, my wife and I bought our first house. That summer we spent a lot of time going to different stores to look at furniture for the house. The prices varied greatly and it seemed that all of the furniture was fairly comparable. Some may have been more comfortable and some were definitely…
Google Trends has quickly become my new favorite tool for seeing what’s hot and what’s not. It gives you access to see what people are thinking about and as well as a quick way to gauge their sentiment. I wanted to see what marketing buzzwords were growing and which ones were dying. The numbers don’t lie….
Most people are probably pretty familiar with how Google works and I’m sure that sales people and job seekers are already using it to accomplish their goals. But did you know that Google has hidden powers you can use to streamline your search process? The one I am going to cover today is site search….