How Long Should a Blog Post Be?
A blog post should contain as many (or few) words as it takes to deliver value, get your point across, or make an impact.
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The Hook Brings You Back
Hook by Blues Traveler is a brilliant, satirical, and meta as hell song that makes me think about how the lyrics apply to a lot of what is posted on social media and in particular, LinkedIn. It’s about a thin façade where nothing is really being said but it is wrapped in a pretty package…
Imposter Syndrome and Dunning–Kruger
Imposter Syndrome and the Dunning–Kruger Effect seem to be two sides of the same coin. With imposter syndrome, brilliant people don’t believe they are and live in fear of being exposed as frauds. Dunning-Kruger on the other hand is a cognitive bias where people lack awareness of their skills and the less skilled they are…
7 Creativity Improvement Exercises
Come on brain, think. It’s frustrating when you want to create something impactful but your brain won’t cooperate. We know that there are a trillion ideas out there and yet we can’t seem to find them. We’re stuck. How do we get unstuck? Below are some of the strategies I use to break out of…
Bringing in Non-Experts
Seeking out experts is invaluable when you need something built correctly or need help in troubleshooting why something isn’t working. The drawback to expertise is the same thing that makes them valuable; they know too much. Experts know what is possible and how things should work. This is a significant disadvantage when trying to come…
Air Conditioners, Marketing and Sales
Ready for a terrible sales and marketing metaphor? I believe sales and marketing working together are like an air conditioner. An air conditioner works in two parts: first removing the heat and humidity from a space and then by blowing the cold air into the space. Without both of these mechanisms working you will either…
How I Got Started Podcasting
I started podcasting a couple months ago and I wanted to share how I got up and running. Below is everything I use and if you follow my setup (with a caveat for the audio editor) you can get started for $100. Recording Equipment Zoom H1 What I love about this recorder is that it…