How Long Should a Blog Post Be?
A blog post should contain as many (or few) words as it takes to deliver value, get your point across, or make an impact.
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All Refrigerators Keep Food Cold
How do you pick a refrigerator? If you ask most people, they will tell you that they are rational shoppers, but we live in a busy and complex world that makes it nearly impossible to be rational. We need to have the ability to make decisions from the gut or we would be in an…
Analytics in a Vacuum
I think when marketers look at dashboards and reports, they make a lot of assumptions. We assign either good or bad values without understanding how the data fits into the bigger picture. This causes us to get very excited or freak out about one piece of data in a complex puzzle. We see trees but…
Free: The Future of a Radical Price
You know that I love to do blog posts about free tools to improve productivity and you might have asked yourself “how can all this stuff be free?” The answer is in Chris Anderson’s book Free: The Future of a Radical Price. Chris Anderson is editor-in-chief of Wired and his book goes into great detail…
Who Needs Innovation When You’ve Built The Perfect Product?
Great piece in the New York Times about how a start up of 13 people was able to create a billion dollar giant in Instagram while Camera manufacturers sat on the sidelines. The king of cameras for a long time, Kodak recently filed for bankruptcy. This isn’t the only time this has happened. We have plenty of…
Vodka Won New Year’s Eve
I know that New Year’s Eve was over two months ago but while playing around on Google Trends, I did a search for Captain Morgan and as one would assume, searches for it spiked (no pun intended) on New Year’s Eve. So I thought, let put the main spirits against each other to see what…
We Need More Self Promotion
Self promotion has a bad reputation, but why? I used to think it was a bad thing too until I realized I could help a lot more people by letting them know what I do and which areas I have expertise in. In fact, if you’re great at what you do, you owe it to…