The Hook Brings You Back

Hook by Blues Traveler is a  brilliant, satirical, and meta as hell song that makes me think about how the lyrics apply to a lot of what is posted on social media and in particular, LinkedIn. It’s about a thin façade where nothing is really being said but it is wrapped in a pretty package and made to believe it is deep. It pulls us in and the hook brings us back.

It doesn't matter what I say
So long as I sing with inflection
That makes you feel I'll convey
Some inner truth or vast reflection
But I've said nothing so far
And I can keep it up for as long as it takes
And it don't matter who you are
If I'm doing my job then it's your resolve that breaks

Because the Hook brings you back
I ain't telling you no lie
The Hook brings you back
On that you can rely

There is something amiss
I am being insincere
In fact I don't mean any of this
Still my confession draws you near
To confuse the issue I refer
To familiar heroes from long ago
No matter how much Peter loved her
What made the Pan refuse to grow

Was that the Hook brings you back
I ain't telling you no lie
The Hook brings you back
On that you can rely