IN today’s content focused marketing space, brands have a choice on who the hero of the story is, the brand or the customer.
Most brands make themselves the heroes. They talk about awards they’ve won, projects they’ve completed and spend a lot of time, energy, and resources to prove that they are awesome.
A better option may be making the customers the heroes of your story.
They are awesome.
Seth Godin is Not a Genius I used to think he was but it wasn’t until I listened to his fourth audiobook that I realized he wasn’t telling me anything I didn’t already know. What Seth Godin is, is courageous; a doer. He may not have come up with concepts in his books but he…
I started podcasting a couple months ago and I wanted to share how I got up and running. Below is everything I use and if you follow my setup (with a caveat for the audio editor) you can get started for $100. Recording Equipment Zoom H1 What I love about this recorder is that it…
I believe a great question is more valuable than a great idea. Questions open up discussions while ideas constrain them. Ideas certainly have their place but they also tend to use heuristics based on what has been done before and what is possible. Questions don’t care about any of that. Questions let us dream. A…
How do you pick a refrigerator? If you ask most people, they will tell you that they are rational shoppers, but we live in a busy and complex world that makes it nearly impossible to be rational. We need to have the ability to make decisions from the gut or we would be in an…
I have often said that Keenan is the best thing about LinkedIn. If you want a free preview of this book, follow him as he shares the points he makes in this book every week. There are new rules for work, and what made you successful twenty years ago, won’t make you successful today. Keenan…
Do you know your competitors? I don’t mean a list of other companies in the same market as you, I mean your competitors. I don’t think it may be as obvious as it seems. I didn’t think about it much until I read this quote from Netflix CEO Reed Hastings where he said, “We compete…