How Long Should a Blog Post Be?
A blog post should contain as many (or few) words as it takes to deliver value, get your point across, or make an impact.
Organic is Expensive
In digital marketing, “free” is the big shiny object: ranking on Google, going viral on social media. The truth is “free” has costs… a lot of costs. If you want free eyeballs and attention, you’ll have to invest in expertise, time, editing, and creating. There is no shortcut and it takes a big investment to…
Air Conditioners, Marketing and Sales
Ready for a terrible sales and marketing metaphor? I believe sales and marketing working together are like an air conditioner. An air conditioner works in two parts: first removing the heat and humidity from a space and then by blowing the cold air into the space. Without both of these mechanisms working you will either…
Preparing for the Unprecedented
In these unpreced… I won’t finish the rest as you’ve already heard that too much this year. Personally, this has been the most frustrating year that I can remember. Maybe that’s a good thing. There is a lot of growth that happens when you have to find a way to make a square peg fit…
Quitting is Awesome
Quitting gets such a bad rep and nobody wants to be labeled a quitter. I used to think quitting was bad too until I read The Dip by Seth Godin and it changed my whole perception around quitting and how quitting is necessary if we want to be great. It’s ok to start something, get…
A Runner on First With Two Outs
A runner on first base with two out is much more dangerous compared to a runner of first having 0 or 1 out. The runner with two outs can move on any ball in play. The runner with two outs could potentially score a run on a bloop fly ball that lands for a base…
I Hope Nobody Finds This
This post was not written for anyone but myself. I think that focusing on the approval of others is what stops a lot of people from creating, when we should be creating for our own benefit. I think it is important to publish and release our work to the word even though we may just…
Matthew Berry on Putting in Work
This is brilliant! Matthew Berry is the main Fantasy Football analyst at ESPN. Child’s play, right? So Brandon Augustine went to Twitter to let Berry know that he could do his job. Berry’s response was on point. Yes, anybody can do anything and Augustine *could* do what Berry is doing, but he didn’t. This is…
The Office and Seinfeld Almost Didn’t Make It
I’ve been listening to The Office Ladies podcast about the TV series The Office. Throughout the first two seasons of the show, there was no guarantees it would get picked up. It wasn’t a runaway success right off the bat. In fact, it was picked up in small batches of episodes and most of the…
Don’t Send Emails on Monday or Maybe You Should
There is a question I have been asked more times that I can count over the years and it is “when is the best day to send an email?” or some variation thereof. If you do a search, you will find a lot of results that say always send from Tuesday-Thursday. I probably have spewed…
How to Create a Google Sheet that Translate Languages
I do a lot of QA work for emails in different languages and for a long time I would copy the text, go to the Google Translate website and paste it one by one to get my translations. This was a very tedious process and luckily I found there is a better way; the Google…
I Don’t Want to Bother My Customers With Email Marketing
I sometimes hear business owners or marketers say that they don’t use email marketing because they don’t want to “bother” their customers. If you’re worried about driving customers away or bothering your customer with your email marketing; then you’ve got bigger problems than email. Why wouldn’t your customers want to hear from someone they do…
Own Your Marketing with Email
This may be the nerdiest thing that I do but I love signing up for things on websites and giving companies my email address. I get a little shot of dopamine anticipating which type of email follow up and nurture streams I get put in. If I give you my email address and nothing happens,…
Own Your Space With New gTLDs
There’s an incredible land sale going on right now in the form of generic top level domains (gTLD). A top level domain is what you type after the dot in a url, which is usually “com”, which stands for commercial. Dot com worked well for the first two decades of the web soon outgrew supply…
New Year’s Side Hustle
Move over losing weight, eating healthier, and getting exercise; there’s a new New Year’s resolution in town and its name is “side hustle”. Everyone has a side hustle nowadays, don’t they? It is so common now that no one bats an eye if you say you have a side hustle. So when did this craze…