There are a lot of bookmarking and web clipping extensions but I found Airtable’s to be the best. It offers great flexibility and allows me to control which information I save from a webpage. Set Up Your Base for Web Clipper First you need to create the fields you want to map to or fill…
One of the concepts I struggled with most when learning to use the Marketo API was how folders worked. I thought it should be pretty straightforward but there are a few things to keep in mind when using folders as parameters. Folder ID Finding an ID of an asset in Marketo is usually pretty simple…
The term “lead” is complicated because it means different things in different systems. In Marketo, a lead is a person or more technically, an e-mail address. Marketo actually made this change in terminology to refer to a ‘lead’ to a ‘person’ several years ago in an effort to minimize confusion. Many of the api names…
Marketo segmentations don’t work well with date based filters. If you have tried to use a date or datetime field type in a segmentation, it will look like it’s working at first but over time will no longer update. Example: Customer Date Segmentation Let’s say you want a segment based on when a lead became…
I’ve seen a lot of reporting during my time in marketing and much of it has been a dog and pony show. I’ve seen one marketing department hide data that gave credit to functions other than marketing. I worked at a place where every month was better (by some arbitrary metric) than the month before….
A common question I get about Marketo Email Programs is “why are the number of emails delivered higher than the Audience in the Control Panel?” There is usually a simple answer that other smart campaigns may be sending that email in the program to other people and all of those sends will appear in the…
If you have ever wanted to make a change on an existing field on a Marketo form, but didn’t see the changes reflected even after approving the form and landing pages, you are not alone. I contacted Marketo support with this issue and their fix isn’t a fix at all. You have to go into…
Seeking out experts is invaluable when you need something built correctly or need help in troubleshooting why something isn’t working. The drawback to expertise is the same thing that makes them valuable; they know too much. Experts know what is possible and how things should work. This is a significant disadvantage when trying to come…
The first Base I ever created for Airtable was to help me manage and plan content and is still something I use almost daily. I even planned this article in my Content base. I use this for my blog posts, LinkedIn updates, podcast episodes, videos, newsletter, and static web pages. Below is the configuration that…
I think podcasts have gone seriously off the rails. From what I observe, everyone is pretty much following the same formula. Tom Smith will invite Sophia Jones to be a guest on his podcast and then Sophia Jones will invite Tom to be a guest on hers. It’s a loop. It’s all the same people…
There seems to be a great deal of discrepancy as to how employers view education and learning with much more value given to the former. Job postings will always have education requirements but rarely will mention anything about ongoing learning. It seems like they are only interested in what you did and who you were…
I love words. I think it is important to use the mot juste and not commit verbicide like we have done with the word ‘“amazing” where it is used to describe everything from a medical breakthrough to a to a store bought cupcake. I don’t think this is merely a catachresis; I think we have…
In August, I set a goal to publish a new blog post every day and I just completed my first month. It’s crazy how hard it is to get started and then how much easier it gets. This has been such an incredible exercise because in addition to the benefit of writing leading to more…
Hook by Blues Traveler is a brilliant, satirical, and meta as hell song that makes me think about how the lyrics apply to a lot of what is posted on social media and in particular, LinkedIn. It’s about a thin façade where nothing is really being said but it is wrapped in a pretty package…
I have been part of a few rebranding projects with different companies over the years. They have all basically followed this same formula. Hire an agency to conduct market research Ask your target market what they believe and what is important to them Pick whichever belief gets the most votes Create messaging saying that is…